Post by account_disabled on Dec 24, 2023 6:51:35 GMT
Kotler's 6 lessons for Digital Marketing Now that you know a lot about the Marketing guru, we obviously separate some lessons that Kotler has for you who want to undertake in the virtual world . Ready? Come on! Mark your online presence For Kotler, social networks are dominating marketing and, surely, your company cannot be left out of this. For the American teacher, more than having an online presence, it is essential that the company knows how to ensure that all the media used are in synergy . Operate through the sales pipeline We've gotten tired of talking about the sales funnel here on the blog, and you can read more about what it is in digital marketing, in this post here .
For Kotler, it is extremely important that the company has a Special Data sales funnel, which is divided into six stages: prospect clients; understand the needs of the target audience; develop solutions; make the proposal; negotiate contracts; sell. marketing and sales According to the American, the first 3 phases must be carried out by marketing and the others by sales. With this distinction, Kotler affirms that the processes will be in the hands of those who really understand the matter. More information about Ventarketing here! 3. Physical stores must be reformulated According to Kotler, physical stores, in addition to opening up the possibility of online shopping , must provide a new experience for their consumers.
My wife doesn't shop in physical stores, she thinks it's easier to shop online... An alternative is to transform stores into an experience." 4. Don't leave the design aside Design has the power to create an entire experience and lifestyle for consumers. Take Apple for example, the design of the iPhone has become so sought after by its consumers that companies like Samsung have already created smartphones with a similar design. Another good example we can give is the Harley-Davidson, which is used by many, including Kotler's wife, as home decoration, due to the energy and experience that surrounds the brand. Stay alert 24 hours a day Today people have information in the palm of their hand and make purchasing decisions based on what they read online.
For Kotler, it is extremely important that the company has a Special Data sales funnel, which is divided into six stages: prospect clients; understand the needs of the target audience; develop solutions; make the proposal; negotiate contracts; sell. marketing and sales According to the American, the first 3 phases must be carried out by marketing and the others by sales. With this distinction, Kotler affirms that the processes will be in the hands of those who really understand the matter. More information about Ventarketing here! 3. Physical stores must be reformulated According to Kotler, physical stores, in addition to opening up the possibility of online shopping , must provide a new experience for their consumers.
My wife doesn't shop in physical stores, she thinks it's easier to shop online... An alternative is to transform stores into an experience." 4. Don't leave the design aside Design has the power to create an entire experience and lifestyle for consumers. Take Apple for example, the design of the iPhone has become so sought after by its consumers that companies like Samsung have already created smartphones with a similar design. Another good example we can give is the Harley-Davidson, which is used by many, including Kotler's wife, as home decoration, due to the energy and experience that surrounds the brand. Stay alert 24 hours a day Today people have information in the palm of their hand and make purchasing decisions based on what they read online.